Here’s how the math works. First, you have to create enough (classes, workshops, webinars, coaching packages) each year that you can earn, on average, $100 profit from each true fan.Read More
To make a living as a designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.”
Kelly defines a “true fan” as a fan who will buy anything you produce. They are the people who will sign up for your unlimited yoga class memberships. They’ll take all your teacher trainings, they attend all your workshops. They’ll sign up for your coaching packages, take all your online courses & will buy all your podcasts.Read More
Too many entrepreneurs forge ahead, explaining their services in a roundabout, self-focused manner that never really address a specific problem their client is presenting.
If you’re ready to listen, clients and students will tell you everything you need to hear, to sell your services in an approachable and engaging manner!
Listen for their challenges, for their pain points:Read More
You are, in essence, a problem solver.
The optimal mindset is to contemplate *what* you can provide to offer immediate relief — i.e.: A free video series: “How I controlled my Anxiety with These Three Breathing Techniques”
If you can prove that you have valuable expertise to offer, you’ll have clients for life.Read More
The biggest barrier, for most struggling entrepreneurs is not articulating your services + products to your ideal niche clients, in the language they want to hear.
Your most significant question to answer:
*WHAT ARE YOUR CLIENTS BURNING PAINS?”Read More
The truth is, that starting an ethical business is a hustle & a grind. In the best way possible. But, it doesn’t magically appear. It comes to life from thousands of hours of commitment, dedication, self-love, and constant reminders that you have a gift to offer the world, the world *needs* your brilliance, and that you are worthy of receiving love & compensation for your skills.Read More
My honest truth is that I LOVE my PASSION PROJECTS, but, for many years, I floundered & struggled, relying solely on my Passion Projects for income -- Which essentially meant that I wasn’t making enough of an income to live and support myself.Read More
Here is where you determine three things: Whether each idea has:
1) A large potential client base or a small potential client base.
2) A high price point or a low price point.
3) Possible with current level of education and expertise?Read More
Do you want to work as a digital nomad, creating websites for yogis in Bali? It’s possible! Do you want to be a nutritionist for pregnant women in Toronto? Do you want to offer acupuncture to ease the side effects of anti-viral meds for HIV drugs in San Francisco? YOU can do anything you want.
Your goal here is to find your sweet spot - the intersection of your skills, education, and purpose.Read More
Notice the difference in saying: "I'm a homeopathic doctor, and can heal you on every mental, emotional & physical level" VERSUS: "I'm a homeopathic doctor, specializing in treating anxiety in teen girls”
YES! The specialist will win, every time. Start to become really CLEAR on who your ideal clients are looking for.Read More