How to Start a New Yoga Business. How to Build an Alternative Medicine Practice.

How to Start a New Yoga Business. How to Build an Alternative Medicine Practice.

Are you a recent alternative medicine grad? Just finished your yoga teacher training? Overwhelmed & not sure where to start? Feeling like it's a scary and daunting task to start your own business? 

I'm launching a summer special for new alternative medicine & yoga graduates: Four Weeks to Fly! 

This is a mini business-start-up intensive, designed to support you in learning and implementing the first steps of building your business from the ground on up! 

Find Your People. DAY TEN. Kevin Kelly's 1000 True Fans. Part Two.

1000 True Fans. Part Two. If you’re down with Kevin Kelly’s idea that we really only need 1000 true fans/followers/clients/students to make a living, you’ll be intrigued about his breakdown on how he makes it work.

The basic foundation, like in any relationship, comes back to loving and authentically respecting your people. Nurturing and appreciating those who fully support you. 

To Read about the emotional magic behind Kevin Kelly's Theory, click here:

http://bit.ly/niche-day-nine

Here’s how the math works. First, you have to create enough (classes, workshops, webinars, coaching packages) each year that you can earn, on average, $100 profit from each true fan.

 

Second, you must have a direct relationship with your fans. That is, they must pay you directly. You get to keep all of their support, unlike the small percent of their fees you might get from a studio, or other intermediate — this isn’t to say, that you shouldn’t work at amazing health clinics and yoga studios — just that your calculations will have to be different, if you’re only collecting a portion of your earnings or paying rent for each client. 

 

 If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for most folks, as Kevin Kelly says.

 

A thousand customers is a whole lot more feasible to aim for than a million fans. Millions of paying fans is not a realistic goal to shoot for, especially when you are starting out. But a thousand fans is doable. If you added one new true fan per day, it’d only take a few years to gain a thousand.

 

If you are able to only earn $50 per year per true fan, then you need 2,000. (Likewise if you can sell $200 per year, you need only 500 true fans.)

 

While the support of a thousand true fans may be sufficient for a living, for every single true fan, you might have two or three regular fans. Think of concentric circles with true fans at the center and a wider circle of regular fans around them. 

 

These regular fans may buy your creations occasionally, or may have bought only once. But their ordinary purchases expand your total income. Perhaps they bring in an additional 50%. Still, you want to focus on the super fans because the enthusiasm of true fans can increase the patronage of regular fans. True fans not only are the direct source of your income, but also your chief marketing force for the ordinary fans.

niche.market.day.ten

 

If you’re interested in delving deeper into exploring your niche market, send me a note — and hold tight — I’ve got a whole video course on finding your niche market, coming soon! 

xo Carla

 

Find Your People. DAY NINE. Kevin Kelly's 1000 True Fans. Part One.

Find Your People. DAY NINE. Kevin Kelly's 1000 True Fans. Part One.

To make a living as a designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.” 

Kelly defines a “true fan” as a fan who will buy anything you produce. They are the people who will sign up for your unlimited yoga class memberships. They’ll take all your teacher trainings, they attend all your workshops. They’ll sign up for your coaching packages, take all your online courses & will buy all your podcasts. 

Find Your People. DAY EIGHT. Don't Be a Mind-Reader. Just An Awesome Listener.

Find Your People. DAY EIGHT. Don't Be a Mind-Reader. Just An Awesome Listener.

Too many entrepreneurs forge ahead, explaining their services in a roundabout, self-focused manner that never really address a specific problem their client is presenting. 

If you’re ready to listen, clients and students will tell you everything you need to hear, to sell your services in an approachable and engaging manner! 

Listen for their challenges, for their pain points:

Find Your People. DAY SEVEN. You, My Dear, Are a Problem Solver.

Find Your People. DAY SEVEN. You, My Dear, Are a Problem Solver.

You are, in essence, a problem solver. 

The optimal mindset is to contemplate *what* you can provide to offer immediate relief — i.e.: A free video series: “How I controlled my Anxiety with These Three Breathing Techniques”

If you can prove that you have valuable expertise to offer, you’ll have clients for life.

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY SIX!

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY SIX!

The biggest barrier, for most struggling entrepreneurs is not articulating your services + products to your ideal niche clients, in the language they want to hear. 

Your most significant question to answer:

*WHAT ARE YOUR CLIENTS BURNING PAINS?”

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY FIVE!

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY FIVE!

The truth is, that starting an ethical business is a hustle & a grind. In the best way possible. But, it doesn’t magically appear. It comes to life from thousands of hours of commitment, dedication, self-love, and constant reminders that you have a gift to offer the world, the world *needs* your brilliance, and that you are worthy of receiving love & compensation for your skills. 

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY FOUR!

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY FOUR!

My honest truth is that I LOVE my PASSION PROJECTS, but, for many years, I floundered & struggled, relying solely on my Passion Projects for income -- Which essentially meant that I wasn’t making enough of an income to live and support myself.

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY THREE!

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY THREE!

Here is where you determine three things: Whether each idea has: 

1) A large potential client base or a small potential client base.

2) A high price point or a low price point. 

3) Possible with current level of education and expertise?

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY TWO!

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY TWO!

Do you want to work as a digital nomad, creating websites for yogis in Bali? It’s possible! Do you want to be a nutritionist for pregnant women in Toronto? Do you want to offer acupuncture to ease the side effects of anti-viral meds for HIV drugs in San Francisco? YOU can do anything you want. 

Your goal here is to find your sweet spot - the intersection of your skills, education, and purpose. 

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY ONE!

How to Make a Living as a Yoga Teacher. How to Make a Living as a Naturopath/Homeopath/Massage Therapist/Acupuncturist/Nutritionist or Healer. DAY ONE!

Notice the difference in saying: "I'm a homeopathic doctor, and can heal you on every mental, emotional & physical level" VERSUS: "I'm a homeopathic doctor, specializing in treating anxiety in teen girls”

YES! The specialist will win, every time. Start to become really CLEAR on who your ideal clients are looking for.

Insight Revolution Private Facebook Group is Here!!

Insight Revolution Private Facebook Group is Here!!

I am starting this group to create a collective, community of supportive, like-minded yoga & alternative medicine entrepreneurs, to share advice, ask questions, share experiences & offer feedback about creating a thriving business. 

Why Connecting to Your Own Satya, or “Truth” is Essential for Finding Your Niche Market of Clients.

Why Connecting to Your Own Satya, or “Truth” is Essential for Finding Your Niche Market of Clients.

The more deeply you’re willing to explore yourself, your calling, and your true purpose in this world, the more equipped you are, to serve your students and clients in an emotional, spiritual, and straight-up practical sense. 

Satya, otherwise known as “truthfulness” in yoga philosophy encourages us to think, speak, and act with integrity. 

Clients want to know that you are a specific expert:

    Clients are humans who are dealing with a challenge, pain or trauma, that they need help with. If you claim to specialize in 5 different areas, you are watering down your expertise. In moments of pain, clients are not looking for a "jack of all trades, they're looking for an "expert" problem solver for their specific problem. 

 

How I Increased my Dana, the Buddhist Concept of Generosity, by Reducing Sliding Scales Offerings.

How I Increased my Dana, the Buddhist Concept of Generosity, by Reducing Sliding Scales Offerings.

As entrepreneurs, we need to remember that clients are paying us, not only for our immediate time, but, also for our expertise. Clients are paying for the years we’ve spent, honing our skills, for the thousands of dollars we’ve spent on education, courses, workshops, coaches, books, and materials. 

In essence, we need to embrace the mindset, that we are worthy of making an abundant income. 

Three Practices that Healed My Heart after a Traumatic Injury

Three Practices that Healed My Heart after a Traumatic Injury

I remember the exact moment — six months ago — that my life changed: the flash of excruciating pain, the shock and disbelief. I remember gripping my leg, as my yoga-teaching career flashed before my eyes. A distracted driver had crushed my right foot.