How to Start a Successful Business after Yoga Teacher Training.

How to Start a Successful Business after Yoga Teacher Training.

Are you a recent alternative medicine grad? Just finished your yoga teacher training? Overwhelmed & not sure where to start? Feeling like it's a scary and daunting task to start your own business? 

I'm launching a summer special for new alternative medicine & yoga graduates: Four Weeks to Fly! 

This is a mini business-start-up intensive, designed to support you in learning and implementing the first steps of building your business from the ground on up! 

How to Find Your Niche Clients: DAY TEN!

How to Find Your Niche Clients: DAY TEN!

Here’s how the math works. First, you have to create enough (classes, workshops, webinars, coaching packages) each year that you can earn, on average, $100 profit from each true fan.

How to Find Your Niche Clients: DAY NINE!

How to Find Your Niche Clients: DAY NINE!

To make a living as a designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.” 

Kelly defines a “true fan” as a fan who will buy anything you produce. They are the people who will sign up for your unlimited yoga class memberships. They’ll take all your teacher trainings, they attend all your workshops. They’ll sign up for your coaching packages, take all your online courses & will buy all your podcasts. 

How to Find Your Niche Clients: DAY EIGHT!

How to Find Your Niche Clients: DAY EIGHT!

Too many entrepreneurs forge ahead, explaining their services in a roundabout, self-focused manner that never really address a specific problem their client is presenting. 

If you’re ready to listen, clients and students will tell you everything you need to hear, to sell your services in an approachable and engaging manner! 

Listen for their challenges, for their pain points:

How to Find Your Niche Clients: DAY SEVEN!

How to Find Your Niche Clients: DAY SEVEN!

You are, in essence, a problem solver. 

The optimal mindset is to contemplate *what* you can provide to offer immediate relief — i.e.: A free video series: “How I controlled my Anxiety with These Three Breathing Techniques”

If you can prove that you have valuable expertise to offer, you’ll have clients for life.

How to Find Your Niche Clients: DAY SIX!

How to Find Your Niche Clients: DAY SIX!

The biggest barrier, for most struggling entrepreneurs is not articulating your services + products to your ideal niche clients, in the language they want to hear. 

Your most significant question to answer:

*WHAT ARE YOUR CLIENTS BURNING PAINS?”

How to Find Your Niche Clients: DAY FIVE!

How to Find Your Niche Clients: DAY FIVE!

The truth is, that starting an ethical business is a hustle & a grind. In the best way possible. But, it doesn’t magically appear. It comes to life from thousands of hours of commitment, dedication, self-love, and constant reminders that you have a gift to offer the world, the world *needs* your brilliance, and that you are worthy of receiving love & compensation for your skills. 

How to Find Your Niche Clients: DAY FOUR!

How to Find Your Niche Clients: DAY FOUR!

My honest truth is that I LOVE my PASSION PROJECTS, but, for many years, I floundered & struggled, relying solely on my Passion Projects for income -- Which essentially meant that I wasn’t making enough of an income to live and support myself.

How to Find Your Niche Clients: DAY THREE!

How to Find Your Niche Clients: DAY THREE!

Here is where you determine three things: Whether each idea has: 

1) A large potential client base or a small potential client base.

2) A high price point or a low price point. 

3) Possible with current level of education and expertise?

How to Find Your Niche Clients: DAY TWO!

How to Find Your Niche Clients: DAY TWO!

Do you want to work as a digital nomad, creating websites for yogis in Bali? It’s possible! Do you want to be a nutritionist for pregnant women in Toronto? Do you want to offer acupuncture to ease the side effects of anti-viral meds for HIV drugs in San Francisco? YOU can do anything you want. 

Your goal here is to find your sweet spot - the intersection of your skills, education, and purpose. 

How to Find Your Niche Clients: DAY ONE!

How to Find Your Niche Clients: DAY ONE!

Notice the difference in saying: "I'm a homeopathic doctor, and can heal you on every mental, emotional & physical level" VERSUS: "I'm a homeopathic doctor, specializing in treating anxiety in teen girls”

YES! The specialist will win, every time. Start to become really CLEAR on who your ideal clients are looking for.

Insight Revolution Private Facebook Group is Here!!

Insight Revolution Private Facebook Group is Here!!

I am starting this group to create a collective, community of supportive, like-minded yoga & alternative medicine entrepreneurs, to share advice, ask questions, share experiences & offer feedback about creating a thriving business. 

Mindful Business: The Buddhist Concept of Satya in Business

Mindful Business: The Buddhist Concept of Satya in Business

The more deeply you’re willing to explore yourself, your calling, and your true purpose in this world, the more equipped you are, to serve your students and clients in an emotional, spiritual, and straight-up practical sense. 

Satya, otherwise known as “truthfulness” in yoga philosophy encourages us to think, speak, and act with integrity. 

Clients want to know that you are a specific expert:

    Clients are humans who are dealing with a challenge, pain or trauma, that they need help with. If you claim to specialize in 5 different areas, you are watering down your expertise. In moments of pain, clients are not looking for a "jack of all trades, they're looking for an "expert" problem solver for their specific problem. 

 

Mindful Business: Buddhist "Dana" & Sliding Scale Payments

Mindful Business: Buddhist "Dana" & Sliding Scale Payments

As entrepreneurs, we need to remember that clients are paying us, not only for our immediate time, but, also for our expertise. Clients are paying for the years we’ve spent, honing our skills, for the thousands of dollars we’ve spent on education, courses, workshops, coaches, books, and materials. 

In essence, we need to embrace the mindset, that we are worthy of making an abundant income. 

Three Practices that Healed My Heart after a Traumatic Injury

Three Practices that Healed My Heart after a Traumatic Injury

I remember the exact moment — six months ago — that my life changed: the flash of excruciating pain, the shock and disbelief. I remember gripping my leg, as my yoga-teaching career flashed before my eyes. A distracted driver had crushed my right foot.