It's hard AF to get a new business off the ground. It's also the most rewarding and self-inspiring endeavour.
But, not nearly enough people talk about the "in-between" time.
Are you a recent alternative medicine grad? Just finished your yoga teacher training? Overwhelmed & not sure where to start? Feeling like it's a scary and daunting task to start your own business?
I'm launching a summer special for new alternative medicine & yoga graduates: Four Weeks to Fly!
This is a mini business-start-up intensive, designed to support you in learning and implementing the first steps of building your business from the ground on up!
To make a living as a designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.”
Kelly defines a “true fan” as a fan who will buy anything you produce. They are the people who will sign up for your unlimited yoga class memberships. They’ll take all your teacher trainings, they attend all your workshops. They’ll sign up for your coaching packages, take all your online courses & will buy all your podcasts.
Too many entrepreneurs forge ahead, explaining their services in a roundabout, self-focused manner that never really address a specific problem their client is presenting.
If you’re ready to listen, clients and students will tell you everything you need to hear, to sell your services in an approachable and engaging manner!
Listen for their challenges, for their pain points:
You are, in essence, a problem solver.
The optimal mindset is to contemplate *what* you can provide to offer immediate relief — i.e.: A free video series: “How I controlled my Anxiety with These Three Breathing Techniques”
If you can prove that you have valuable expertise to offer, you’ll have clients for life.
The truth is, that starting an ethical business is a hustle & a grind. In the best way possible. But, it doesn’t magically appear. It comes to life from thousands of hours of commitment, dedication, self-love, and constant reminders that you have a gift to offer the world, the world *needs* your brilliance, and that you are worthy of receiving love & compensation for your skills.
Do you want to work as a digital nomad, creating websites for yogis in Bali? It’s possible! Do you want to be a nutritionist for pregnant women in Toronto? Do you want to offer acupuncture to ease the side effects of anti-viral meds for HIV drugs in San Francisco? YOU can do anything you want.
Your goal here is to find your sweet spot - the intersection of your skills, education, and purpose.
Notice the difference in saying: "I'm a homeopathic doctor, and can heal you on every mental, emotional & physical level" VERSUS: "I'm a homeopathic doctor, specializing in treating anxiety in teen girls”
YES! The specialist will win, every time. Start to become really CLEAR on who your ideal clients are looking for.
The more deeply you’re willing to explore yourself, your calling, and your true purpose in this world, the more equipped you are, to serve your students and clients in an emotional, spiritual, and straight-up practical sense.
Satya, otherwise known as “truthfulness” in yoga philosophy encourages us to think, speak, and act with integrity.
Clients want to know that you are a specific expert:
Clients are humans who are dealing with a challenge, pain or trauma, that they need help with. If you claim to specialize in 5 different areas, you are watering down your expertise. In moments of pain, clients are not looking for a "jack of all trades, they're looking for an "expert" problem solver for their specific problem.
As entrepreneurs, we need to remember that clients are paying us, not only for our immediate time, but, also for our expertise. Clients are paying for the years we’ve spent, honing our skills, for the thousands of dollars we’ve spent on education, courses, workshops, coaches, books, and materials.
In essence, we need to embrace the mindset, that we are worthy of making an abundant income.